Your Friendly SEO Copywriter
Hi! I'm Jo
I help small businesses communicate with clarity, confidence, and a touch of magic.
If you want clarity, connection, and copy that feels like you, you are in the right place.
What you'll Find Here:
A partner who brings tone, heart, and strategy (with laughing and plenty of happy dances - because business should feel good).
I'm a teacher with a sharp eye for detail and have a knack for simplifying chaos.
Let's start with a simple call. I’ll ask the right questions, listen closely, and uncover the voice that sets your brand apart.
No jargon, no gimmicks - just clear copy that connects.
Pricing? Always honest. Because your time (and my words) deserve respect, not surprises.
I help you find your voice without pressure, manipulation, or fear-based tactics.
Instead of tricks, I rely on empathy, clarity, and trust - the same values that carried me through 20 years as a classroom teacher. (And no, sarcasm and eye-rolling are not my jam sandwich.)
When we work together, you get aligned messaging that sounds like you, builds trust with your audience, and inspires action.
Whether it’s website copy, blog posts, email sequences, or SEO-friendly content, I’ll help your business be found and chosen.
Work
2023-Present
Copywriter & Content Strategist
I partner with small businesses, creatives, and wellness brands to write the kind of copy that feels human and works hard for SEO.
. Wrote SEO-friendly web copy for PRD Oatley real estate → improving local search visibility and building trust with homeowners.
. Created the Brand Voice Workbook → used by 100+ small business owners to define and document their authentic voice.
. Designed the SEO Blog Essentials Checklist freebie → grew my subscriber list and positioned me as a go-to resource for SEO basics.
. Helped wellness brands like Amorah Kinesiology communicate their services with empathy, clarity and authority.
. Developed nurture sequences, landing pages and blog posts that boost engagement and lead to consistent conversions for Tomoko's Kitchen & Monkeynmoo Children's Wear.
My clients describe my style as clear, approachable, and “like having a teacher explain marketing without the jargon & tricky words.”
(2022 – Present)
Digital Product Creator
To be honest I have been doing this for as long as I have been teaching!
Alongside services, I create digital products designed to give time-poor business owners the tools they need.
Magnetic Messaging Bundle: → helps small businesses write words that feel like them.
Done For You Social Media Packs:
→ crafted for Etsy and online stores, building passive income streams.
Each product is built to be practical, DIY-friendly and brand-voice aligned.
Education & Experience
Classroom Primary School Teacher
Teaching English To SPeakers Of Oher Languages
Dance & Performing Arts
Diverse Learning
2000-2003
The University of Sydney
Bachelor (Primary Education)
2012-2014
Curtin University
Graduate Certificate (Teaching English To Speakers Of Other Languages)
2024-Present
Australian Writer's Centre & CopySchool Australia
SEO Copywriting
Email Marketing
LinkedIn Profile Creation and Optimisation
Copywriting for Business
Some other things you should know about me...
From Classrooms to Copywriting
Before copywriting, I spent 20+ years as a teacher, guiding humans to think, speak, and connect. That background gave me a knack for breaking down complex ideas, telling stories that stick, and creating content that feels simple, natural, and engaging.
I also live with Usher Syndrome (low vision and profound hearing loss) which gives me a unique perspective on clarity and accessibility. That broader view of communication means I focus on words that truly reach people, without barriers.
This mix of lived experience, strategy, and creativity shapes every sentence I write.
You can take a look at my writing for yourself if you download my portfolio here.