What does a copywriter actually do?
A copywriter creates words that sell, inform, or inspire. From websites and blogs to emails and social media captions, we write copy that connects with your audience and drives action.
What does a copywriter actually do?
A copywriter creates words that sell, inform, or inspire. From websites and blogs to emails and social media captions, we write copy that connects with your audience and drives action.
How do you write copy that drives conversions while keeping my brand voice?
It starts with listening - to you and to your customers. I get clear on your audience’s pain points, then weave in your brand’s tone so the words sound like you, not like a template. That’s how copy converts without feeling forced.
What’s the ideal length for copy?
There’s no one-size-fits-all, but here’s a guide:
Meta descriptions: 155–160 characters
Email subject lines: 41–50 characters
Blog posts: 1,500–2,500 words for SEO
Social media posts: platform-specific (Instagram captions can be short and snappy, while LinkedIn posts perform well longer)
Landing pages: length depends on product complexity
How do you balance SEO with human-friendly writing?
I write for humans first, search engines second. If it’s clear, helpful, and engaging for your reader, it’s usually great for Google too. Then I polish with the SEO extras - keywords, headers, meta tags, and structure.
What research do you do before writing?
A lot! I look at who your audience is, what your competitors are saying, what your industry trends are, and - most importantly - what your customers really need. That way, the copy feels grounded and relevant.
How do you write effective calls-to-action (CTAs)?
By being specific, friendly, and clear about the value. Instead of “Submit,” I’ll write something like “Get Your Free Guide” or “Book My Copy Audit.” It feels more natural and shows the benefit straight away.
How are client revisions handled?
Revisions are part of the process - they’re not a nuisance. I include them in my packages, and I always ask questions to understand what’s behind your feedback so we can refine until it feels right.
How do you keep messaging consistent across all platforms?
We build a style guide that acts like your brand’s rulebook. It covers tone, voice, language, and little quirks so whether it’s your website, socials, or email, it all feels like one consistent conversation.
How do you write headlines that stand out?
I use tried-and-true formulas (like “How to…” or number-based headlines) and then add a spark of your voice. Headlines are like signposts - they need to grab attention, but they should also feel aligned with your brand.
How do you measure if copywriting works?
We look at numbers that matter: conversions, clicks, time on page, and search visibility. I also encourage A/B testing so you can see the impact of better copy.
How much does copywriting cost?
It depends on the project, but I always price transparently. You’re not just paying for words - you’re paying for research, strategy, and copy that’s designed to work long after it’s written. (Think of it as an investment, not a quick expense).
Click the button to Contact Jo and I will send you my Rate card for a "Ball Park" figure, no strings attached!
What’s the difference between copywriting and content writing?
Copywriting is writing with a purpose - usually to persuade, sell, or drive action. Content writing is broader - blogs, guides, and articles that educate or entertain. Both are valuable, and often your business needs a mix.
Can you write for my industry?
Yes! The heart of good copy isn’t memorising every industry detail - it’s understanding your audience. I research thoroughly, listen carefully, and then translate your knowledge into clear messaging your customers actually understand.